Why Logicall’s unique, integrated approach is redefining the value of multimodal freight forwarding
In an ever-evolving complex logistics industry, trusted partners are the key to success. With extensive experience in integral process design, software development and automation, data intelligence, and performance optimization, Logicall creates specialized, integrated solutions to meet specific customer demands across various channels. By offering customized and agile operations, specialized services, and seamless connectivity, Logicall promises to enable simplified, predictive, and transparent supply chains for its customers.
Logicall’s UK operation delivers multi-modal freight solutions to more than 10,000 importers and exporters across the UK, Europe, and Asia, from its seven locations: Edinburgh, Glasgow, Northampton, Liverpool, Manchester, Felixstowe, and Heathrow. To learn more about the company, with a unique focus on the UK business, we sit down with Adam Williams, Managing Director of Logicall UK.
“Logicall is the coming together of a few different businesses, primarily Maltacourt and Norman Global Logistics, all of which had already been in the forwarding business for more than 40 years,” Adam opens. “Following an investment from a Dutch international forwarder, the UK companies were merged, and, after a rebranding, we became Logicall in November 2024. It has been a steady and seamless transition, and today, we have great coverage across the UK, around 135 employees, and we’re on track to achieve £65 million in revenue for 2026.
“We’re unique in that we’re a completely multimodal forwarder that covers a wide range of activities. Our core operations are split between air freight and sea freight, and we specialize in time critical movements, pharmaceuticals, aerospace, and events, from logistics for the wrestling in Saudi Arabia or the Ryder Cup to engine movements around the world. We also have a strong presence in recyclables, particularly supporting the export of high-value metals for recycling. Our location in Scotland provides an interesting geographical reach; we export perishables like seafood to China, for instance, and we manage the animal receiving center at Edinburgh Airport under our brand, Extrordinair.”
Trusted partner
Aside from air, road, and sea freight, Logicall also offers cross trade and customs services, as well as what the company calls supply chain solutions (SCS). “The wider group emphasizes SCS through its network of warehousing, distribution, and 3PL operations, and we have a small presence in the UK, but we’re looking to expand this footprint as we continue to grow,” Adam shares. “We also have our own courier model under the group called Shipcloud, which currently operates across Europe, but we’re excited about its potential to grow in the UK market.
“Although our service offering is very diverse, our operations are connected by one commonality – our customers. We work with customers that want to build a trusted and longstanding partnership with us, becoming an extension of their business. We don’t want to be the cheapest forwarder in the market, but rather we focus on commodities where we can add value in particular niches, delivering a great service at competitive prices.”
Currently serving as Managing Director for the UK business, Adam has had an interesting career journey, having worked his way up within Maltacourt to become the Managing Director, before moving to his current role following the merger. “I’m fortunate to be given a large degree of autonomy to run the UK business in the direction I see fit within the boundary of the group’s global strategy,” Adam says. “While it’s important that we can stand on our own two feet, it’s valuable to lean on the group’s people and infrastructure if we need it. There’s a lot of collaboration across the group too, such as the recent launch of a dedicated aerospace department in the Netherlands, where one of our employees went on a six-month secondment to help with establishing the division. On the other hand, I encourage some healthy competition amongst the group, and I always want Logicall in the UK to drive the best performance!”
New standards
With the logistics industry constantly evolving in line with tech developments, Logicall is no stranger to continued innovation. “The group has invested in a Chief Technical Officer to identify and implement industry innovations that could have a positive impact on our business,” Adam explains. “Our focus is on providing more information for our customers, whether that’s improved tracking and visibility data, AI integrations, or information on their carbon footprint. We’re also open to partnerships, and we’ve recently partnered with SPARC, a cooperative linked to the Fontys University of Applied Sciences in Eindhoven on a project that analyzes historical sea freight data to predict future trends and disruptions.”
With multimodal capabilities, sector expertise, and a partnership-driven approach to customers, Logicall is setting new standards for resilient, future-ready supply chains. Under Adam’s leadership, and with support from the wider group, Logicall will continue to build momentum as it expands across the nation. “Although we merged in late 2024, 2025 was a huge year of transition across the entire Logicall company,” Adam reflects. “Last year, Logicall in the UK focused on building the right foundation, but we’re hoping 2026 will be a springboard year that brings further successes and double-digit growth. However, while being profitable is obviously crucial, I don’t chase numbers. Instead, I want Logicall to be a great place to work, with empowered and engaged employees, as I believe an employer of choice naturally becomes a forwarder of choice.”
When we ask about Adam’s longer-term goals for Logicall, he first outlines why he has a unique approach to future planning. “When I first started out in my career, I focused too much on my long-term vision and completely negated the short-term,” Adam concludes. “I focus more on the next six-to-12 months rather than years ahead, as I’ve learned to focus on what I can influence now to lay the foundations for future success. If I had to give you a target, I’d love to see Logicall in the UK reach £100 million in the coming years, but without losing our supportive culture and relationships-based approach to customers.”